How to Better Promote Your Facebook Events
With today’s technological advances
and social media frenzy, we can’t afford
to pass up using things like Facebook as
a marketing tool, but all too often, we
have a situation similar to this one. You
or your chapter’s marketing/PR director
create an event on Facebook, invite their
friends, and those friends respond with going, interested, or not going.
Your fellow barbershoppers would invite a few people while others would merely share the event on their wall, and that would be it. There would be a big surge of people sharing the event or responding to invites in the beginning, but after a day or so, things would die down. One or two people would continue to share the event up until the day of, but unfortunately, you would only have 200-300 people invited and about 10 percent going to the event.
I know it sounds a little far-fetched, but it’s really not that far from the truth. However, there are ways to actually keep some of the momentum going from the time you create the event to the day of the event. This is by no means an allinclusive list of things you can do nor do I know everything there is to know about Facebook events, but these tips and tricks will help promote your event better and reach more people.
Making the Event
First things first, and this should be the obvious thing, you need to actually create a Facebook event, and this is probably the most important part of all of this. Using a Facebook event rather than just a picture of the flyer or a post about the event is crucial as there are certain things you can do with the Facebook event that you cannot do with a regular post.
For example, you can actually send invitations to other Facebook users who can tell you if they are coming or not. This is also handy because whenever some posts in the event or as you get closer to the event, those people receive notifications about the event. The person in charge of the event will also be able to see detailed information about how many people have seen, clicked on, or interacted with the event to see how it is working.
So, it is vital that you create an event
and not just a post. I don’t want to spend
too much time on this, but if you don’t
know how to create a Facebook event,
simply click “Events” on the left sidebar
on the Home page. Then, click “+ Create” at the top of the page to begin creating
your event. From here, you can add a photo, title, description, time and place, but before doing that, you will need to decide if you want to create a public event or a private event.
With a private event, the event is only
visible to people invited, and you can
choose whether you want guests to invite
friends as well. With a public event, it is
visible to anyone on or off Facebook, and
you also get a few more options such as
host, ticket URL, co-hosts, and category.
Unless you are doing an invite only style event, I recommend doing a public event.
If your chorus has a Facebook page,
set them as the host, but if they don’t, just
set yourself as the host. Fill out the information
as best as you can, and then click “Create” to be off and running. You can
change any of this information at a later
time if you need to do so, but you cannot
change the Public or Private setting once the event is created.
Now that the event is created, it’s time to invite some friends. The first people on your list you should invite are your fellow barbershoppers, specifically the ones in your chorus. Then, you can invite your family, friends, and anyone from the area to come, but the key point is to invite your fellow chorus members and to have them invite all their family, friends, and anyone they know from the area to come.
This is a common mistake with Facebook events. The goal is to reach as many people in the area as possible about your event, but if only your friends get invited, this isn’t likely to happen. So, make sure your fellow barbershoppers are inviting their friends as well.
Granted, there is going to be some overlap in who everyone knows, but you may not know everyone in the area that your friends do. This has the potential to increase your “invited” list to upwards of 2,000 people if you, say, have a 20 man chorus with the average 130 friends, but assuming 10% of those invited are coming, that’s 200 people.
For some smaller choruses, that isn’t
too shabby of a showing, and for some
larger choruses, that could be a good
chunk of the people that come. The other
thing about inviting people is their response
will show up on their timeline. So,
for instance, if you send me an invite and
I respond with going, it will appear on my
timeline that “Jordan Busboom is going
to an event” with the event post below it
that all my friends will see. This is assuming
you have created a Public event. So, you get a little more bang for your
buck by inviting people and them responding
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