Here are three simple tips to
reaching your social media audience

Written by John Elving

Create a Rhythm

Don’t set a huge expectation for your post frequency. Start with once a day or once every other day. Get really good at that initial pace and let your audience get used to it. Try to post at the same time each day (try to think about when most of your audience would be taking time to check their social feed— i.e. first thing in the morning, coffee break, lunch, on the way home from work or right after the kids are put into bed.

Be Consistent

Once you’ve established your rhythm, stick to it or slowly increase the pace to engage more and more people. Create similarly styled posts and concentrate on entertaining your social audience. Don’s make lots of changes just simply tweak what you’re doing. Use promotion very little. You want the consistent pace and content to reach people so they enjoy listening to you, occasionally promoting something, or directing them
to your website in order to discover what you’re all about. This consistency makes you reliable!

Use Keywords.

Everyone is known for something. You understand your audience so you want to engage with them with topics that they’re looking for. Do the same online. Consistently deliver solutions to their needs and paths to their goals. Speak directly to them and breathe into their lives as though you are writing a personalized message. Start listing the keywords (topics and themes) needed to engage them. Use them. In your content and as hashtags. Remember, the more unique (and benefitdriven) your keywords are, the more people will discover them (as long as they’re sought after).

You simply have to realize why they’re a group, what they need, then deliver it and they’ll be happy. Mostly. It’s like a complicated formula. Yet, if you’re a social person, you inherently tend to do these things in person in your chapter and chorus. All you have to do is use the tools and their searchability to engage an online audience. The world is now our stage.

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